All our ingredients are derived from plant, algae, fungi, bacteria and yeast

“Radical” adjective [ˈræd.ɪ.kəl] originates from the Latin word "radix" meaning root.  “Radical” also suggests a departure from tradition.

For too long, the perfume industry has been shrouded in secrecy but we believe you deserve to know what goes into the fragrances you buy because if we were you, we’d want to know.

As custodians of planet earth, we recognise our responsibility to protect and preserve existing habitats ensuring the planet's safety and sustainability for future generations.

We ensure our operations, manufacturing and suppliers are not contributing to harmful agricultural processes, deforestation, environmental contamination or excess resource consumption. We’re focused on being accountable for, and limiting, our environmental impact. From our sustainable ingredients, through our packaging, we’re environmentally mindful from start to finish. All our packaging is recyclable and the only place you'll find plastic is in the atomiser hose and we're working on eliminating this too.

Created through a lens of sustainability, all of our ingredients are derived from nature. We use natural essential oils, tinctures and absolutes, as well as safe biotech-derived ingredients (made from renewable sources). All ingredients are made ethically and with as little impact on the planet as possible.

Fragrance plays a vital role in our lives, serving as a powerful tool for self-expression and identity. Fragrance has the ability to influence our moods, elevate special moments, and infuse life into the spaces we inhabit. Known as the Proust effect, fragrances have a profound impact on our memories, allowing us to recall moments from the past, even those that may seem forgotten.

Our muse is the world around us from urban gardens to rural idyll’s, the everyday to the sacred and from extinct and ancient civilisations and habitats, to the here and now.